Putting the Cart before the Horse

Many projects failed,
Because there is no understanding,
Of a science of human behavior,
And by putting the Cart before the Horse,
They have no control,
Leaving things to uncharted waters,
Market forces that destroy,
Let me set the direction,
By putting the Horse back before the Cart,
By gather information before embaking on a project,
Lifestyle, spending habits, census, everything,
Even gathering info on your competition,
So when I am ready,
I already know all the paths,
The pitfalls not to take,
To avoid direct and confrontation competition,
That will lead me to success.